Reimagining Home-Cooked Meals for Busy Urban Life – A Product Design Case Study

Story Behind the project

So Recently one of my friends moved to another city for studies and after few weeks we had a conversation about some problems he was facing. And he mentioned some common issues with food, Because of a busy life, He don’t have time and skill to cook for himself, He tired subscribing to a tiffin service but it turned out to be a really bad experience — the food quality was inconsistent, often unhealthy and hygiene was really poor.

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After hearing about the problem I took a challenge to
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Tackle the daily struggle of finding reliable, home-style meals by creating an app that simplifies access to freshly cooked, affordable food — offering flexible plans that bring convenience, comfort, and consistency to everyday dining.

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1.  Research

Primary Research — I spoke with a mix of students, early-career professionals (freshers), and solo residents living in metro cities. Through 1:1 interviews — including friends living away and college students — I aimed to validate my assumptions and understand their daily challenges, uncovering key pain points and gaps in existing solutions.

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